A brand is so much more than just a logo. It’s the visual identity of a business or product. Brand design and development is the process of how a business or product communicates its value and reputation to its targeted market. It’s how people perceive you when you’re not there. Essentially everything that you do, say or show that is associated with your business is your brand. It grows and evolves just as your business does.
Brian strongly believes branding is what elevates your company and gives you a competitive edge over your competition. Before developing your brand, he first gets to know you and your business personally. Once he has a clear understanding of your business goals, he develops a vision and strategy to move forward.
Brian then builds your brand identity using specific elements to reach your goals. Elements such as color, personality, typeface, and geometric shapes all define your brand perception. And finally, He connects your new brand to your targeted market.
Also, many unique components go into the process of sustaining a brand. These components all have a unique purpose and work together to elevate your brand. They include but are not limited to:
- Business Cards
- Pricing Guides
- Social Media Platforms
- Image Utilization
Contact Brian today for a free no-pressure consultation.