Online Reputation Management (ORM) is the process of shaping public perception of a person or business. This is done by influencing online information about that business. The importance of monitoring what the Internet says about your company is vital in creating trust in potential clients.
Today consumers read and rely on the internet and social media reviews to determine where they shop, what they buy and where they eat. So it’s imperative that you keep a positive online reputation for you and your business. A few bad reviews or negative blog posts can be the difference between a struggling business and one that is highly successful.
You want potential customers to be able to evaluate your business through their own experience. However, if they see some negative reviews, it’s likely they’ll try one of your competitors with a better review over you. When negative reviews or comments occur online, it’s essential to be proactive with a strategy in place to respond and handle any occurrences.
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