The co-owners of Tempt, who took over ownership of a struggling restaurant, needed a completely new business identity. The previous owner and chef did not market and run the restaurant the way it needed to be. So the new owners’ first priority was to overcome negative perception and help show their new potential customers that the restaurant was completely different than before. They needed to do this by developing and gaining trust with potential customers in their local market.
Brian created all-new branding, which included a new logo design that would help them distinguish and distance themselves from the previous owner’s negative reviews. He set up and managed all new social media platforms and a brand new website with professional photography. After the executive chef created new menu items, Brian then created a printed dining menu that helped give the restaurant customers a new experience.
Finally, he established a marketing strategy to help the owners achieve their goals. That strategy included reputation and review management, as well as digital marketing. The new reviews he generated were crucial in establishing a new perception of the restaurant. This contributed to establishing trust with their potential new customers.
In the first three months, the restaurant has increased its revenue by over 30%. Brian has worked with them side-by-side and helped them establish consistent cash flow. His business development services helped to establish and maintain a positive direction for the restaurant to succeed with their marketing goals. He continues to work with them on further developing and growing their restaurant business.